Pepsi Max it Visit site
Polished: A detail of the custom UI.
Results: A record number of unique visitors, plus we won an Adobe MAX award for it!(Me, Jan Algoed & Mark Hammil @ Adobe MAX 2009 in L.A.)
About
In the spring of 2009, Proximity BBDO launched its most ambitious (and successful) campaign for Pepsi yet: Pepsi Max It. The goal: users could remote control 6 real claw machines hooked up to the internet in our offices.
Using Flash, Photoshop, 3dsmax and Flex to craft the front-end and backed up by a custom-built .NET-based socket server hooked up to heavily modified claw machines, Pepsi’s Max It was probably Proximity‘s most ambitious project to date.
I was lucky enough to be a part of the team responsible and as a reward got to join Adnerd Jan Algoed in going to L.A. to the Adobe MAX conference to pick up our award!
Awards and press
Our ambitions and hard work were duly rewarded: