Ghent based designer, developer & humorist.
You can tell when you’ve got a special kind of client when they ask you if it’s possible to display their content on a spinning dodecahedron. Brussels-based branding agency Mo Ka is one of those clients. I was tasked with taking their outlandish designs and turning them into reality using Flash and Papervision 3D.
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Pub, Belgium’s nr. 1 advertising magazine asked us to do a cover for their Cannes edition. We’d been playing around with Augmented Reality internally for some time and we quickly seized the opportunity to use it for a real client.
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When our sister-company, VVL BBDO approached us with a plan to create a virtual tamagochi, we jumped at the opportunity. The complicated social network required the creation of 7 continents (urban, desert, island, waterworld, polar, jungle and tech), 3D animated models for male & female “mi-mi’s” and a metric shit-ton of different costumes and customizations.
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In the spring of 2009, Proximity BBDO launched its most ambitious (and succesful) campaign for Pepsi yet: Pepsi Max It. The goal: users could remote control 6 real claw machines hooked up to the internet in our offices.
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