Ghent based designer, developer & humorist.
In early 2010, the Mars corporation asked Proximity BBDO to create a fun and viral gaming experience to strengthen the M&M’s brand-image on social networks. The client suggested (and insisted) on a 4-squared type game. We knew this alone would not have the power to convert, so we decided to warp the traditional 4-squared template into a new and exciting shape: M&M’s Squared.
Read on »
Pub, Belgium’s nr. 1 advertising magazine asked us to do a cover for their Cannes edition. We’d been playing around with Augmented Reality internally for some time and we quickly seized the opportunity to use it for a real client.
Read on »
When our sister-company, VVL BBDO approached us with a plan to create a virtual tamagochi, we jumped at the opportunity. The complicated social network required the creation of 7 continents (urban, desert, island, waterworld, polar, jungle and tech), 3D animated models for male & female “mi-mi’s” and a metric shit-ton of different costumes and customizations.
Read on »
In the spring of 2009, VVL commissioned us to build a fun online campaign to coincide with their “Who took my badjas” TV commercials.
The creative team came up with a TV & film quiz featuring a social networking element, using Facebook Connect.
Read on »
In the spring of 2009, Proximity BBDO launched its most ambitious (and succesful) campaign for Pepsi yet: Pepsi Max It. The goal: users could remote control 6 real claw machines hooked up to the internet in our offices.
Read on »
In the summer of 2007 we created a jobsite for Belgian Bank KBC. KBC was suffering a chronic shortage of applicants for its many job openings, largely because they – as all banks – suffered from a negative image: working in a bank is boring and repetitive.
Read on »