Wachtmee.be Visit site
A site for 11.11.11, a Belgian NGO that campaigns against poverty. The concept revolved around “waiting for 2015″, the year the United Nations Millennium Development Goals are meant to be achieved.
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Gilles Vandenoostende
Ghent based designer, developer & humorist.
Archive for the ‘front-end’ Category
M&M’s squared Visit site
In early 2010, the Mars corporation asked Proximity BBDO to create a fun and viral gaming experience to strengthen the M&M’s brand-image on social networks. The client suggested (and insisted) on a 4-squared type game. We knew this alone would not have the power to convert, so we decided to warp the traditional 4-squared template into a new and exciting shape: M&M’s Squared.
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Belgacom Mi-Mi’s Visit site
When our sister-company, VVL BBDO approached us with a plan to create a virtual tamagochi, we jumped at the opportunity. The complicated social network required the creation of 7 continents (urban, desert, island, waterworld, polar, jungle and tech), 3D animated models for male & female “mi-mi’s” and a metric shit-ton of different costumes and customizations.
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Belgacom TV Visit site
In the spring of 2009, VVL commissioned us to build a fun online campaign to coincide with their “Who took my badjas” TV commercials.
The creative team came up with a TV & film quiz featuring a social networking element, using Facebook Connect.
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Pepsi Max it Visit site
In the spring of 2009, Proximity BBDO launched its most ambitious (and succesful) campaign for Pepsi yet: Pepsi Max It. The goal: users could remote control 6 real claw machines hooked up to the internet in our offices.
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KBC World Visit site
In the summer of 2007 we created a jobsite for Belgian Bank KBC. KBC was suffering a chronic shortage of applicants for its many job openings, largely because they – as all banks – suffered from a negative image: working in a bank is boring and repetitive.
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Pepsi 4max
In 2007 Pepsi Max scored big in Belgium with its innovative 4max campaign, backed up by a full-flash website and multiplayer connect-4 game.
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