Pepsi Max It
In the spring of 2009, Proximity BBDO launched its most ambitious (and successful) campaign for Pepsi yet: Pepsi Max It. The goal: users could remote control 6 real claw machines hooked up to the internet in our offices.
Using Flash, Photoshop, 3dsmax and Flex to craft the front-end and backed up by a custom-built .NET-based socket server hooked up to heavily modified claw machines, Pepsi’s Max It was probably Proximity‘s most ambitious project to date.
I was lucky enough to be a part of the team responsible and as a reward got to join Adnerd Jan Algoed in going to L.A. to the Adobe MAX conference to pick up our award, from none other than Mark Hamill!