Cécémel Snowball Fight
Dutch agency Achtung created an online app for Chocomel (the dutch version of Cécémel) that ran on the dutch-centric social network hyves.nl in the winter of 2009. This year, Cécémel approached BBDO to create a localized version of the app for the Belgian market on both Facebook and Netlog.
The concept was simple: log into the application on your favourite social network site, import your friends’ profile pictures and throw virtual snowballs at them. Using snowballs, carrots and chunks of coal, users could create elaborate snow-art on top of their friends’ faces. They could then send the defaced picture back to the victim who could then see a replay of their assailant’s work, and perhaps retaliate in kind.
With no source files and a radically different platform to run on, it fell on me to redesign and redevelop the previous campaign’s visuals to fit within the scope of a Facebook or Netlog application. The lack of source-files also meant I had to recreate some 3D elements from scratch, such as the snow-cannon.